Carlos M. Palacios
DATA & ANALYTICS
Project Manager | Technical Lead
Areas ⇒
DWHdatawarehouse |
data model, access layer, data quality,
ETLdata engineering | move and transform data
from source to target systems,
MLmachine learning | segmentation, churn,
cross-&up-sell, campaign uplift, forecasts,
BIbusiness intelligence | reports, dashboards,
Cloudwork experience in Google Cloud (GCP)
With 15+ years of experience in Data & Analytics, I am a solutions-oriented professional passionate about using data to drive business decisions. Leveraging my diverse background, I adeptly bridge the gap between technical and business stakeholders, providing a comprehensive perspective on projects. My expertise includes project management and technical leadership in Data Engineering, Business Intelligence, and Data Analytics (advanced SQL processes, machine learning).
As an example of my contributions, I managed the implementation of a customer analytics framework, encompassing purchase propensity models, segmentations, and seamless integration for Marketing automation. As a result, monthly campaign executions increased 4x and loyalty sales a notable 9%. Recently, my most impactful and challenging project involved migrating two Data Warehouses into a unified data store in Google Cloud, resulting in important cost savings.
Known for my strong attention to detail and passion for uncovering the story behind the data, I am eager to apply my expertise in Data and Analytics to overcome new challenges and deliver meaningful outcomes.